Shopify agency for multilingual, multi-country stores

When a standard theme is no longer enough

A standard Shopify theme works well for a simple catalogue. Once customers have to choose options, upload their own artwork or ask for a quote, the store needs features a theme doesn't have out of the box. We build those into the theme, so the store fits the way your products are actually sold.

Birun Print & Sign, a print and signage company in Amsterdam and Almere, is a clear case. Almost every order has a different size, material and quantity, so the price has to be worked out while the customer chooses. The configurators we built do that, take the artwork in the same step and send each order to the print partner without anyone at Birun passing it on.

B2B buyers often want a price before they commit. A quote basket lets them collect products and send a request instead of checking out. We built one for Private Label Specialist, our own brand, on its custom site, and the same setup works in a Shopify store.

You don't always need a new store. For Gül Reizen, a Turkish-Dutch travel organisation, we redesigned the existing theme and added a booking flow where customers pay a deposit, so a trip can be reserved without paying the full amount at once.

Selling in several countries from one store

One Shopify store can sell in several countries when each country gets its own language version with its own URLs, and VAT is set up per country through the Shopify product category. You keep one catalogue and one back office, and Google can index each language separately.

Avrupa Yöresel sells Turkish regional products from Amsterdam to the Netherlands, Germany, Belgium and France, but its store used to be entirely in Turkish. It ranked for 0 of 506 keywords in its customers' language. It now has Dutch and German language versions with their own URLs, VAT rates set up per country through the product category, and a menu cut from 20 groups to 8.

We build Dutch, English and Turkish versions and add German and French ones for clients. Midoricha, our own brand of ceremonial matcha, had four languages from the start, with its journal and legal pages in all four as well. Building the language versions in from the beginning saves you a second project later. Our page on multilingual websites goes into the URL structure and hreflang.

Moving your store to Shopify from another platform

When you move from another platform, we bring your products and content across and map every old product and category URL to its new address. Before launch we test those redirects and place real test orders, so problems show up in testing instead of on your first day of sales.

Birun Print & Sign already had a website when its new Shopify store went live on 28 August 2026, so we set up 301 redirects from the old URLs and added an English language version.

SEO (search engine optimisation) on Shopify starts with the product data, so we fill in the SEO fields and structured data on every product as part of the move. With live reporting from Search Console, GA4 and Merchant Center, you can then follow how your products do in search without building the reports yourself.

Working with us as your Shopify agency

You work with our core team of specialists in Dutch, English or Turkish, from Amsterdam. A first meeting is always online or by phone. You can book strategy only, full delivery or a long-term partnership, and a project usually takes 6 to 10 weeks.

After launch, the people who built the store can keep going with it. That might be our SEO and AEO work, which covers Google and answers in ChatGPT, Perplexity and Google AI Overviews, or a connection between the store and your accounting software through our AI automation work.