Dutch and German language versions for Avrupa Yöresel

People in the Netherlands and Germany usually search in Dutch or German, even when they're looking for Turkish products. Search engines match a search to pages in the same language, so a store that is written only in Turkish has very little chance of appearing for those searches. That explains why Avrupa Yöresel ranked for 0 of 506 keywords in its customers' language before we started. The products were there, but the pages were only in Turkish.

Before we added any language, we went through all 773 products. We checked the SEO fields of each product, such as the title and the description that search engines show in their results, and filled them in where they were missing. Those fields are often the first thing a customer reads in Google, so they shape the first impression of each product. We also reduced the menu from 20 to 8 groups. Every menu group appears again in each language version, so a shorter menu is easier to browse and easier to keep up to date in three languages.

When a store sells to customers in four countries, the VAT rate can differ per country and per product. In Shopify, the product category of each product helps decide which rate applies in which country. We set up the VAT rates per country this way as part of the audit, so the rate follows the product and the country of the order. Customers never see this detail, but every order depends on it.