Brand strategy and a 52-page website for Vergola
For Vergola we worked out the brand and marketing strategy and replaced a small WordPress site with a custom site of 52 pages.
- Client
- Vergola
- Sector
- Custom garden rooms and patio covers
- Market
- The Netherlands
- Website
- vergola.nl
Last updated
Where Vergola started
Vergola offers garden rooms and patio covers made to measure. When we started, it had a small WordPress site. Because every product is made to measure, a request only works when the customer can explain their situation, and photos are often the easiest way to do that.
What we made for Vergola
We worked out the brand and marketing strategy and built a design system. On that base we built a custom static site with a catalogue and set up SEO and AEO, including an llms.txt file. We also made a request form that accepts photos and sends emails in Vergola's visual identity.
Live site
What the new brand and site delivered
Vergola went from a small WordPress site to a site of 52 pages with a catalogue, and a form that puts photos straight into the owner's inbox.
Source: the live site vergola.nl. The form puts the photos of a request straight into the owner's inbox.
Key facts about Vergola
- Before
- A small WordPress site
- Request form
- Photos go straight into the owner's inbox
- Build
- Custom static site with a design system
- Search
- SEO and AEO, including llms.txt
Strategy and a design system first
We started with the brand and marketing strategy, because it decides what the site has to say and who it has to speak to. From that strategy we built a design system, which is the set of visual rules and building blocks that every page uses. A site of 52 pages needs that kind of base. It keeps the pages consistent with each other, and it makes a new page quicker to add later.
A custom static site with a catalogue
For Vergola we built the site in custom code. A static site loads quickly, because every page is ready before anyone asks for it, and it's simple to host. The catalogue shows the range on the site itself, so visitors can look at the options before they send a request. Every catalogue page can also appear in Google for its own search terms, so the catalogue brings in searches about the range.
Found in Google and in AI answers
For Vergola we set up SEO (search engine optimisation) for Google and AEO, which is about being found and cited in AI answers. AI tools such as ChatGPT and Perplexity answer questions with text they collect from websites, so a clear site has a better chance of being quoted. Part of the AEO work is an llms.txt file, which gives AI tools a short and readable overview of the site and its most important pages. The catalogue pages and the clear structure of the site help with both kinds of search.
A request form that accepts photos
For a product that is made to measure, a few photos explain more than a long message. The request form lets visitors add photos, and those photos go straight into the owner's inbox together with the request. The emails from the form use Vergola's visual identity, so they look like the rest of the brand. Because the photos come in with the request, the owner can see the situation before replying. You can read how we run projects like this on our website design page.
What Vergola's visitors can do now
Visitors can look through the range in the catalogue and send a request with photos. Those photos arrive directly in the owner's inbox, in emails that match the rest of the brand.
Services and further reading
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